Last Updated: October 2024
Grow Maple, Inc. (“Maple,” “we,” “us,” or “our”) makes all parents’ lives easier by
allowing family members to work together to accomplish their day. This privacy policy
(“Privacy Policy”) is designed to help you understand how we collect, use, and share
your personal information and to help you understand and exercise your privacy rights.
SCOPE
This Privacy Policy applies to personal information processed by us on our website
(growmaple.com), mobile applications, and related services and offerings (collectively,
the “Services”). By accessing our Services, you are agreeing to the terms of this
Privacy Policy. This Privacy Policy is incorporated by reference into the Maple Terms of
Use (the “Terms”).
INFORMATION WE COLLECT
The categories of information we collect depend on how you interact with us, our
Services, and the requirements of applicable law. For example, we may collect different
information from you depending on whether you are a visitor to our website or register
to use our Services.
Personal Information
“Personal Information” means information that can be used to identify you, as further
described below. Your submission of Personal Information is voluntary, but we may be
unable to provide you requested information or services if you choose not to provide
necessary Personal Information. We or our representatives may collect the following
categories of Personal Information:
Category Examples Collected
Identifiers. A real name, alias, postal address, unique personal
Yes
identifier, online identifier, Internet Protocol address,
email address, account name, Social Security number,
driver's license number or other similar identifiers.
Categories listed
in the California
A name, signature, Social Security number, physical
characteristics or description, address, telephone
Yes
Customer
number, passport number, driver's license or state
Records law
(Cal. Civ. Code
§ 1798.80(e)).
identification card number, insurance policy number,
education, employment status, employment history, bank
account number, credit card number, debit card number,or any other financial information, medical information, or
health insurance information.
Protected
classification
characteristics
under California
or federal law.
Age (40 years or older), race, color, ancestry, national
origin, citizenship, religion or creed, marital status,
medical condition, physical or mental disability, sex
(including gender, gender identity, gender expression,
pregnancy or childbirth and related medical conditions),
Yes (if voluntarily
provided in an
employment
application or
through your use
sexual orientation, veteran or military status, genetic
information (including familial genetic information).
of the Services)
Commercial
Records of products or services purchased, obtained, or
Yes
information.
considered, or other purchasing or consuming histories
or tendencies.
Internet or other
Browsing history, search history, information on a
Yes
similar network
consumer's interaction with our website, application, or
activity.
advertisement
Geolocation
Physical location or movements. Yes, when
data.
voluntarily
provided by you
Sensory data. Audio, electronic, visual, thermal, olfactory, or similar
information.
Yes
Professional or
Current or past job history or performance evaluations. employment-
related
Yes, for our
employees and
job candidates
information.
We may collect Personal Information that is considered “sensitive” in some jurisdictions
to the extent you create such information by using our application, or to the extent you
share it with us. You are not required to provide sensitive information to use our
application. However, if you provide it, it will be used in accordance with this policy.
We also collect “Non-Personal Information,” meaning technical and other information
that does not identify you personally. Non-Personal Information also includes information
that may originally have been Personal Information but has been aggregated or
anonymized such that it cannot be used to identify any individual or has been segregated
from other Personal Information.HOW WE OBTAIN YOUR PERSONAL INFORMATION
1. When you register for and use the Services. When you register for the Services,
we typically collect fields such as your first name, last name, email address, postal
address, telephone number, birthdate, profile picture, and demographic information
(e.g., gender). We also collect information about actions inputted into the Services, such
as tasks you have assigned or accepted, calendar events, notes, or any other feature
which may include Personal Information.
2. Your communications with us. We may collect your name, email address, postal
address, and telephone number when you request information about our Services,
register for email alerts, request customer or technical support, or otherwise
communicate with us. When applying for a job, we may collect resume/CV, cover
letters, and similar materials.
3. Surveys/Questionnaires/Your Content. We may contact you to participate in
surveys or other questionnaires or the Services may offer you the opportunity to create
original content which can be shared with other users (“Content”). If you decide to
participate, you may be asked to provide certain information, which may include
Personal Information.
4. Third-Party Providers. The Services may give you the option to link your accounts
on third-party platforms or use those platforms via our Services (e.g., payment, calendar
scheduling services, artificial intelligence providers) (collectively, “Third-Party
Providers”) and we may import relevant Personal Information from those Third-Party
Providers. This linking is entirely optional and subject to the consent you provide to
either us or to the Third Party, but may enable a richer and more effective user
experience. If you do link such accounts, you acknowledge and agree that we, via the
Services, will receive Personal Information from such Third-Party Providers.
5. Automatic Data Collection. We, or our third-party partners, may collect personal
information and de-identified information automatically when you use our Services, such
as your Internet protocol (IP) address, user agent string (e.g., browser or device
information), user settings, actions taken on the Services, browser or device
information, location information (including approximate location at derived from IP
address or, as applicable, as otherwise allowed via your consent through the device’s
operating system), and Internet service provider, for purposes such as analytics,
machine-learning, security, and otherwise providing more streamlined/optimized,
personalized, or relevant features and functionality on the Services. This information is
collected via various technologies, including mobile SDKs, pixels or cookies on our
websites, or server logs, which may be provided by us or our third-party partners (e.g.,
Google Analytics, Amplitude, New Relic). Cookies are identifiers that we transfer to your
device to enable our system to recognize you and your personalized settings, to better
understand how you interact with the Services, to monitor aggregate usage, and to
optimize web traffic routing on our website. You may be able to disable or limit the use
of cookies in your browser or device settings, but please note that certain parts or
features of the Services may not be fully functional if you do so.6. Targeted Advertising. We may take advantage of certain targeted or interest-based
advertising, which will utilize technologies such as cookies to recognize you across
websites for these purposes. Please see Section 5 for more information on the opt-out
options provided by these companies in relation thereto and within the advertising
industry generally.
3. HOW WE USE YOUR INFORMATION
We use your information for a variety of business purposes, as described below.
A. Provide Our Services
We use your Personal Information to provide you with our Services, such as:
● Managing your information and accounts;
● Providing access to certain areas, functionalities, and features of our Services;
● Facilitating connections to, and transactions with, third-party partners as part of
our Services;
● Facilitating intra-family chat;
● Answering requests for customer or technical support; and
● Communicating with you about your account, activities on our Services including
policy changes;
B. Legitimate Business Purposes
We use your Personal Information for various other legitimate business purposes, such
as:
● Improving, upgrading or enhancing our Services, including through automation
and machine learning, such as by providing you with personalized suggested
tasks based on your, and others’, usage of the Services;
● For example, using machine learning, we may create inferences about what
family members are typically responsible for within a household, based on
aggregate information such as age, gender, and city/state location. Then we may
use such inferences to pre-populate or re-configure certain aspects of the user
experience, such as auto-assigning chores, time of day, etc.
● We may also analyze specific family dynamics, such as the delineation of
responsibility within such families, and, using inferences based on the above or
within that particular family unit, make similar inferences to pre-populate or re-
configure certain aspects of the user experience as applicable to that specific
family.
● Pursuing our legitimate business interests such as research and development
(including marketing research), direct marketing or advertising (as set forth in this
Privacy Policy), network and information security, and fraud prevention;● Detecting security incidents, protecting against malicious, deceptive, fraudulent
or illegal activity, and prosecuting those responsible for that activity;
● Measuring interest and engagement in our Services;
● Developing new products and Services;
● Ensuring internal quality control and safety;
● Authenticating and verifying individual identities;
● Debugging to identify and repair errors or issues with our Services;
● Auditing relating to interactions, transactions, and other compliance activities;
● Processing employment applications if you apply for a job with us;
● Enforcing our agreements, policies, and intellectual property rights; and
● Complying with our legal obligations or otherwise establishing, exercising, or
defending legal claims.
D. Aggregate and De-Identified Information
We may aggregate and/or de-identify any information collected so that such information
can no longer be linked to you or your device (“Aggregate/De-Identified Information”).
We may use Aggregate/De-Identified Information for any purpose we deem appropriate,
including without limitation for research and marketing purposes, and may also share
such data with any third parties, including advertisers, promotional partners, and
sponsors, in our discretion.
4. HOW WE DISCLOSE YOUR INFORMATION
We disclose your information to third parties to assist with the business purposes set
forth above.
A. Disclosures to Provide our Services
The categories of third parties with whom we may share your information are described
below:
Service Providers.
We may share your Personal Information with our third-party service providers who are
only permitted to use that information to help us provide our Services (each, a “Service
Provider”). This includes Service Providers that provide us with IT support, cloud
hosting, customer service, analytics, verify your identity, artificial intelligence and any
other related services.
Business Partners.We may share your Personal Information with business partners to provide you with a
product or service you have requested. We may also share your Personal Information to
business partners with whom we jointly offer products or services. For example, we may
disclose certain of your shipping information to a business partner if you choose to
purchase their product to help you fulfill a task in the Services.
AI Partners.
We may share your Personal information with artificial intelligence providers such as
Open AI that provide backend support for Maple Fast features. Maple Fast features are
designed to help streamline the use of various tools and operations within Maple. By
using Maple Fast features, you consent to the processing of your personal data by us
as described in this Privacy Policy. If you do not consent to the use of the AI providers’
services, you should not leverage any Maple Fast features. You may provide an input
(prompt) to be processed by Maple Fast (“Input”) and receive and output generated by
OpenAI and returned by Maple Fast based on the Input you provided (“Output”). When
you use Maple Fast, Input and Output are your customer data (“Customer Data”). You
are solely responsible for the development, content, operation, maintenance, and use of
your Customer Data.
Please note that, in the event of a switch between AI Providers, the data processing
rules and interaction protocols will remain the same as described above. We will not
provide notification about such switches.
B. Disclosures to Protect Us or Others.
We may access, preserve, and disclose any Personal Information we store that is
associated with you to external parties if we, in good faith, believe doing so is required
or appropriate to comply with law enforcement or bona fide national security requests
and legal process, such as a court order or subpoena; protect your, our, or others’
rights, property, or safety; enforce our policies or contracts; collect amounts owed to us;
or assist with an investigation or prosecution of suspected or actual illegal activity.
C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers.
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy,
receivership, purchase or sale of assets, or transition of service to another provider,
your Personal Information may be sold or transferred as part of such a transaction
(including in connection with any diligence by any potential transacting party conducted
prior to and in connection with such transactions).
D. Other Purposes.
We may also share your Personal Information for other purposes or to other parties as
requested by you, as permitted by applicable law, or in any manner you have otherwise
consented to.
E. Aggregate and De-Identified Information
We may share Aggregate/De-Identified Information with any third party we deem
appropriate, including advertisers, promotional partners, and sponsors, in our discretion.5. YOUR PRIVACY CHOICES AND RIGHTS
You may choose not to provide Personal Information. If you choose not to provide
Personal Information (or ask us to delete it), we may not be able to provide you with our
Services or certain functionality of the Services. We will tell you what information you
must provide to receive the Services or to conduct business with us, including by
designating it as required at the time of collection or through other appropriate means.
Marketing Emails.
If you register for our services, you may receive marketing communications from us or
our partners. You can use an “unsubscribe” (or similar) link found at the bottom of a
marketing email or text “STOP” (as appropriate) to opt out of receiving future marketing
communications.
Note that you will continue to receive transactional or administrative emails regarding
products or Services.
“Do Not Track.
”
Do Not Track (“DNT”) is a privacy preference that users can set in certain web
browsers. Please note that we do not respond to or honor DNT signals or similar
mechanisms transmitted by web browsers.
Google, Facebook, Twitter Advertising.
To the extent we use Google, Facebook, or Twitter for advertising purposes on our
Services, please see the policies of these respective companies for opt-out purposes.
We are not responsible to the extent any such opt outs are not honored by these or
companies, as opt-out preferences provided by these companies are not under our
control.
Further, you may stop or restrict the placement of third-party cookie technologies on
your device or remove them by adjusting your preferences as your browser or device
permits. However, please note that cookie-based opt-outs are often not effective on
mobile applications. You may opt-out of personalized advertisements on some mobile
applications by following the instructions for Android, iOS and others.
More broadly, the online advertising industry also provides websites from which you
may opt out of receiving targeted ads from data partners and other advertising partners
that participate in self-regulatory programs. You can access these and learn more about
targeted advertising and consumer choice and privacy by visiting the Network
Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising
Alliance, and the Digital Advertising Alliance of Canada. Please note you must
separately opt out in each browser and on each device.
6. SECURITY OF YOUR INFORMATIONWe take steps to ensure that your information is treated securely and in accordance
with this Privacy Policy. Unfortunately, no system is 100% secure, and we cannot
ensure or warrant the security of any information you provide to us. We have
taken commercially reasonable safeguards designed to keep your Personal Information
protected and require our Service Providers and partners to have appropriate
safeguards as well. To the fullest extent permitted by applicable law, we do not accept
liability for unauthorized disclosure.
By using our Services or providing Personal Information to us, you agree that we may
communicate with you electronically regarding security, privacy, and administrative
issues relating to your use of our Services.
7. YOUR CALIFORNIA PRIVACY RIGHTS
California law may entitle California residents to certain additional protections regarding
Personal Information. For purposes of this section alone, “Personal Information”
means any information that identifies, relates to, describes, is capable of being
associated with, or could reasonably be linked, directly or indirectly, with a particular
California resident or household.
We collect the categories of Personal Information as described in the “Personal
Information We Collect” section above. We collect, use, and disclose Personal
Information in the ways described above in this Privacy Policy. We do not sell Personal
Information to third parties. California residents have the following rights to the extent
granted by applicable law:
● To request and receive information regarding your Personal Information we have
collected in the past 12 months (including the categories of Personal Information
we have collected, the categories of sources of such information, and the
purposes for which we have collected such information);
● To request and receive information about whether we have disclosed your
Personal Information to third parties in the past 12 months (and if so, which
categories of information we have disclosed, and which categories of third parties
we have disclosed it to);
● To request and receive a copy of your Personal Information collected by us in the
past 12 months; and
● To request specific treatment relating to the processing of Sensitive Personal
Information elements described above.
● Our timely response to your request that your Personal Information be deleted.
We will not discriminate against you if you choose to exercise any of these rights. To
make any of the above requests, please contact us as set forth at the end of this
Privacy Policy. We may require verification of your identity before further processing
your request. In certain instances, we may be permitted by law to decline some or all of
such request, including if we determine that our business does not fall within the scope
of the California statutes. Please note that if you make unfounded, repetitive, orexcessive requests (as determined in our reasonable discretion) to access your
Personal Information, you may be charged a fee to the extent permitted by law.
8. INTERNATIONAL DATA TRANSFERS
All information processed by us may be processed and stored anywhere in the world,
including, but not limited to, the United States or other countries, which may have data
protection laws that are different from the laws where you live. If you use our services,
you consent to the transfer of your information from any country to any other country.
9. RETENTION OF PERSONAL INFORMATION
We store the Personal Information we collect as described in this Privacy Policy for as
long as you use our Services or as necessary to fulfill the purposes for which it was
collected, provide our Services, resolve disputes, establish legal defenses, conduct
audits, pursue legitimate business purposes, enforce our agreements, and comply with
applicable laws.
10. CHILDREN’S INFORMATION
The Services are not directed to children under 13. If you are a parent or guardian and
believe that your child has provided personal information to us without your consent,
you may contact us as described below. If we become aware that a child has provided
us with personal information in violation of applicable law, we will delete any personal
information we have collected, unless we have a legal obligation to keep it.
11. OTHER PROVISIONS
Third-Party Websites and Applications. The Services may contain links to other
websites, mobile applications, or digital properties, including those of our business
partners, which you may access either directly, via an authentication process, or
otherwise through the Services. Likewise, other websites, mobile applications, or digital
properties may reference or link to our Services. These third-party services are not
controlled by us. We encourage our users to read the privacy policies and terms of
service of each website and application with which they interact. We do not endorse,
screen, or approve, and are not responsible for, the privacy practices or content of such
other websites or applications. Providing personal information to third-party websites or
applications, both within or outside of the Services, is at your own risk.
Changes to our Privacy Policy. We may revise this Privacy Policy from time to time in
our sole discretion. We will always post the then-current version of this Privacy Policy
on our website. You understand and agree that you will be deemed to have accepted
the updated Privacy Policy if you continue to use our Services after the new Privacy
Policy is posted.
11. CONTACT US
If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at maple@growmaple.com