🙂 😄 🙃 😎 🤩

Maple · Summer 2026

A 90s Summer
for 2026 Kids.

Same vibes. Better stuff. Still no screens.

📼 Then vs ⚡ Now
You survived on hose water and Otter Pops. Your kids get the remix.
No screens required 🙂 Millennial parent approved 🙂 Da bomb 💣 Be home by dark Whatever! 🙄
Then
Hooked on Phonics 90s cassettes

Hooked on Phonics

The cassette tapes, the workbooks, the jingle you still have memorized. It actually worked.

Now
Hooked on Phonics

Hooked on Phonics

Still the gold standard. Still works. Some things really don't need an upgrade — just a new generation of kids to love it.

Shop Hooked on Phonics →
Then
1990s bikes in the garage

Whatever was in the garage

Too big. One gear. Probably your older sibling's. You rode it anyway, standing on the pedals because the seat was too high, and it was perfect.

Now
Retrospec kids bike

Retrospec

Actually built for kids. Lightweight enough that they want to ride it all day — and light enough you can carry it when they inevitably don't.

Shop Retrospec →
Then
1990s lemonade stand

Lemonade stand

A card table. A pitcher. A sign in crayon. 25¢ a cup and you were basically a CEO. No permit required. No business plan. All profit.

Now
Today's lemonade stand

Lemonade stand

A card table. A pitcher. A sign in crayon. $1.00 a cup because inflation hit the neighborhood too.

Read our guide →
Then
Girl on kitchen landline

The kitchen landline

Busy signal. Curly cord that only reached the pantry. Called your friend six times to make one plan.

Now
Tin Can phone

Tin Can

They're calling their friends. Making their own plans. You are not involved. This is the dream.

Shop Tin Can →
Then
1990s disposable camera

Disposable camera

27 exposures. No idea what you photographed until three weeks later at CVS. Blurry. Half your thumb in the frame. Absolutely cherished.

Now
CampSnap camera

CampSnap

No screen. Point, shoot, and carry on. They still won't know what they got until they get home.

Shop CampSnap →
Then
Get home by dark 1990s

"Be home by dark"

The rule. Non-negotiable. Enforced entirely on the honor system. You pushed it every single night and somehow it worked.

Now
Cosmo JrTrack

Cosmo JrTrack

Same rule. Now you can actually see where they are. GPS tracking and two-way calling without handing them a smartphone.

Shop Cosmo →
Then
1990s kids boombox

Dad's boombox

Heavy. Ate 8 D batteries in an afternoon. Skipped if you breathed on it wrong.

Now
Mighty Kids player

Mighty Kids

You pick the playlist. They hit play. Thousands of songs and stories, no screen, no WiFi needed.

Shop Mighty Kids →
Then
Otter Pops 1990s

Otter Pops

Neon. Artificial everything. Cut your lip on the plastic every single time. Stained your tongue blue. Worth it. Always worth it.

Now
GoodPop freeze pops

GoodPop

Same squeeze. Real fruit. No dyes. B Corp certified. Still demolished in 45 seconds on the front porch.

Shop GoodPop →
Then
Kids drinking from garden hose 1990s

The garden hose

Room temperature. Tasted like rubber and sunshine. You drank a gallon of it without thinking twice.

Now
Stanley water bottle

Stanley

Still cold at 4pm. Ice cold at 4pm. They'll actually use it. Hydration glow-up, officially complete.

Shop Stanley →
Then
1990s Lunchables

Lunchables

Build your own pizza. Three toppings. One napkin. The sauce came in a tiny cup. Peak childhood.

Now
Uncrustables

Uncrustables

No crust. No prep. No mess. Somehow even more satisfying than a Lunchable.

Shop Uncrustables →
Then
VHS Blockbuster 1990

VHS tape

Be kind, rewind. You picked the movie, slid in the tape, and pressed play. The previews were unskippable. The ritual was everything.

Now
Toniebox

Toniebox

Pop a Tonie on top and the story starts. No screens, no scrolling. They pick the character, they press play.

Shop Toniebox →
Then
Coppertone sunscreen 1990s

Coppertone

The zinc stick on your nose, the greasy white lotion, and zero reapplication. You were a lobster by 3pm and nobody blinked.

Now
Nēmah sunscreen

Nēmah

Clean, reef-safe, actually goes on without a fight. Use code MAPLE20 for 20% off.

Shop Nēmah — 20% off →
Then
Flintstones vitamins

Flintstones vitamins

Chewable. Chalky. You always fought over Barney. Technically a vitamin, mostly just a treat before school.

Now
Grüns kids vitamins

Grüns

Actually good ingredients, actually good taste. The vitamin your kids will ask for instead of trying to avoid.

Shop Grüns →

Ready to actually make it happen?

Maple helps your family plan the summer you keep picturing.

Plan with Maple →